Search Engine Optimization
Mascot Business Solutions proven SEO strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps to ensure that your website won’t be hidden in the online jungle:
Keyword and key phrase researchto identify terms that have the most relevant traffic patterns based on the content of your web site and your target audiences.
Creation of title, header tags, description and other Meta data using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine crawler use to evaluate the relevancy of pages.
Content creation and recommendations. Mascot Business Solutions may recommend changes or additions into existing or proposed content. We may also suggest additional content be developed to make the website more attractive to search engine spiders and human searchers.
Link solicitation from relevant websites, directories, and resource sections.Page rank algorithms often analyze inbound links to determine the importance of a particular website.
Web Maintenance & Monitoring
Web maintenance and monitoring service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing internet marketing efforts. Before designing a customized strategy for your web site, Mascot Business Solutions will perform an initial assessment. This assessment will check that how competitive the field is, what techniques are commonly used by the top competing sites, and what the traffic level is for the targeted audiences. We will look at current programming choices and those being made in any redevelopment of the website. The result of this basic assessment will determine how much time we will propose for each area of the SEO campaign. Deployment of the SEO strategy consists of two phases. The first phase consists of market research that is designed to ensure that your website is properly promoted on search engines and submitted to appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign to achieve higher rankings and provide more direct traffic.
Mascot Business Solutions proven SEO strategy includes the following basic services:
Identification of Keywords & Key Phrases. Identifying the key phrases or keywords used by target audiences is critical for any SEO campaign. Mascot Business Solutions use a combination of traffic analysis and user interviews.
Creation of Metadata Titles, Tags and Content. The primary Algorithm for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content.
Submission in Search Engines & Directories. Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client.
Link Solicitation.One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Mascot Business Solutions will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
Rank Reporting. Mascot Business Solutions will conduct an initial ranking report eight weeks after the site is completed.
A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic.
Keyword Research. Additional ongoing keyword research, in order to uncover new opportunities.
New Content Generation. Development of additional content targeted at potential traffic phrases. Mascot Business Solutions will suggest content themes. Mascot Business Solutions can provide excellent copywriting services at an additional cost.
Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. Mascot Business Solutions will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
Monitoring & Updates
Once initial design has been completed, Mascot Business Solutions will monitor the rankings of the website with all major search engines, as well as the identified key phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key phrases used by searchers, Mascot Business Solutions will include suggested strategies along with the ongoing report. Because of the lag time in search engine response to changes, Mascot Business Solutions recommends the creation of the following reports quarterly:
Rank Reporting. Mascot Business Solutions will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences.
Traffic Analysis. Mascot Business Solutions will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
Strategy Development. Using the results of the rank and traffic reports, Mascot Business Solutions will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.